Ford Transit Custom Cargo Launch in the UK

At the 2012 Commercial Vehicle Show, hosted at the NEC Birmingham Arena, Ford will launch their new Transit Custom van. This van is the cargo version of the Tourneo Custom van and will be on sale later in the year throughout Europe. This is the beginning of a new mission by Ford to refresh their entire commercial vehicle range. By 2014 they hope to launch numerous commercial vans, both in Europe and across the pond in the United States of America.

It’s Not the Tourneo

The features of the Custom Cargo which differ from the Tourneo Custom include a stiffer, high strength steel material for the body of the van. This change will help improve the handling of the vehicle and reduce interior noise. It will also have two different wheelbases which will make the vehicle either 16ft 3in or 17ft 6in. In order to assist the cargo van function, a pass-through in the bulkhead will allow long objects like ladders to be partially carried in the passenger compartment. Sliding doors will be larger, the interior space will be wider than standard cargo vans and the roof rack can be folded away when it is not being used.

When designing these improved features, Ford didn’t overlook the driver and their need for comfort. The seat can be moved further back for increased leg room and the steering wheel has been upgraded with telescoping and tilting. The more high-tech additions are Sync voice recognition software and Lane Keeping Alerts which can help prevent tired drivers from getting into accidents. Having good commercial vehicle insurance is an important requirement for all drivers, especially if they were unfortunate enough to get into an accident.

Ford’s Plans

All these improvements and more have made in order for Ford to attract a wider segment of the commercial van market. Their focus is on professionals, skilled tradesmen and small businesses.

The Director for Commercial Van marketing, sales and service in Ford Europe said, “The Transit Custom is a completely new kind of one-tonne vehicle from Ford. This is a stylish modern van which customers will be proud to have on their driveway, while losing none of the hardworking attitude that they expect from a Transit. With more new models set to be revealed in the coming months, 2012 is destined to be a very exciting year for our commercial vehicle business.”

Speaking with great pride the Chief Designer, Paul Campbell, explains “Customers want their vehicle to project a modern and professional image, and the new Transit Custom does not disappoint. We have given the vehicle a stylish, modern appearance which will be appreciated by businesses of all sizes. It’s still a Transit, but with its sportier stance and bold rising shoulder line, the Transit Custom makes a powerful new impact.”



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