Commercial Vehicle Companies adapting for 2014

VanQuoteDirect always strives to provide our readers with all the latest news on the state of the commercial vehicle sector, and just last month we reported how the UK commercial vehicle market has been improving. Now, commercial vehicle businesses worldwide are adapting their strategies in order to streamline and secure success over the upcoming year.

This week, one of the biggest commercial vehicle players in the market, Volkswagen Commercial Vehicles, announced that they have appointed Kirsten Stagg as their new head of marketing. Kirsten’s previous role was national communications manager at Volkswagen Passenger Cars, and her experience and hard work during her time in that position led to her securing this new and prestigious role. Discussing the decision to appoint Kirsten, director of Volkswagen Commercial Vehicles, Alex Smith, said: “I am delighted to be welcoming Kirsten to the management team and have no doubt her exceptional experience will help drive our brand forward.

“We have just celebrated a record year in the UK and consolidated our strong position in the light commercial vehicle market; this is an exciting time to join the brand.” As of 11th March Kirsten will begin her new role and spearhead the company’s marketing campaigns within the UK. Speaking of her appointment to head of marketing at Volkswagen Commercial Vehicles, Kirsten said: “This is a fantastic opportunity. Volkswagen Commercial Vehicles has a unique brand image and I’m really looking forward to working with the team and the Van Centre network to drive even greater awareness.”

Meanwhile, Hitachi Capital Commercial Vehicle has confirmed that they are to extend their partnership with the breakdown recovery specialist RAC for another five years. During 2013 Hitachi Capital Commercial Vehicle managed to save RAC approximately £1.7 million by reviewing vehicle and supply chain costs and optimising them to save money. Furthermore, Hitachi Capital Commercial Vehicle implemented 773 new mission critical vehicles into the RAC fleet, which adds to the fleet of around sixteen hundred light commercial vehicles and fifty heavy commercial vehicles they’ve added since 2011.

David Aldridge, director of Business Services at the RAC, said: “We have enjoyed a great partnership with Hitachi Capital and are looking forward to continuing our working relationship with them. Introducing such a large volume of new vehicles to our fleet presented specific challenges, but with Hitachi Capital’s help we were able to manage it extremely effectively.” Jon Lawes, divisional managing director of Hitachi Capital Commercial Vehicle Solutions, added: “We are delighted to have signed this new contract and continue our partnership with a flagship organisation.

“It was a big undertaking last year to build and introduce such a large volume of new mission critical vehicles to RAC’s fleet but our team took it in their stride and managed it professionally and with our customary attention to detail.” One of the main reasons that RAC decided to extend their contract with Hitachi Capital Commercial Vehicle Solutions until 2018 is because of their efficiency when it came to improving their fleets and reducing costs, which is something everyone in the commercial vehicle industry should take note of.

In fact, those that work in the commercial vehicle sector will soon be able expand their knowledge on everything to do with the industry at the Commercial Vehicle Show, which will be held at the NEC in Birmingham between the 29th of April and 1st of May. The show – which is free to attend – is expected to see up to eighteen thousand visitors, along with hundreds of exhibitors. Some of the most influential businesses in the commercial vehicle industry will also be attending the event, as not only is it a great networking opportunity, but also an ideal place to debut the latest commercial vehicle models and accessories.

Even small business owners can benefit from attending the Commercial Vehicle Show, as many exhibitors have special offers such as cheap van insurance quotes, accessory packages that aren’t usually available on the market, or just general freebies. In order to secure a ticket for the show you will need to register your details as soon as possible, and if you are already planning on heading down let us know on our Facebook or Twitter pages!

Leave a Reply