The internet is fast becoming the biggest sales market in the world, and many van drivers, in common with millions of other people, use it every day to buy goods such as groceries, electrical items and even their van insurance. It will come as a surprise to many though that online the sale of commercial vehicles is increasing at a phenomenal rate.
Professional buyers leading the way
According to figures released by used vehicle vendor British Car Auctions (BCA) almost a third of their sales may be attributed to their online bidding channel if trade continues to escalate in the same vein as present. The introduction of their online channel was seen as something as a gamble by many in the business. They thought individuals would always want to physically see and inspect a vehicle before they spent money on purchasing it and getting commercial vehicle insurance to protect it. This is not proving the case. It may well be that professional buyers are aware of the forecast scarcity of quality three year old stock coming on to the market. Due to the collapse of sales in the motor industry especially commercial vehicles in 2008, auction houses have noticed the number of models available from this era decreasing. They anticipate they will become more valuable.
Thousands registered
A spokesman for BCA said that it was indeed mainly professional buyers who used the online bidding process and specifically those looking for specialised lots, however, individual customers were also now buying online. He said that BCA now had around 6,000 customers registered with their online service.
The traffic is increasing
The online customer takes part in live auctions just as though he was actually present at the sale. He gets the same information and can find himself bidding against prospective buyers who are on the sales room floor. Of course he cannot actually sit in the cab of the van, but this is not deterring customers in the slightest. Last year online sales accounted for 1 in every 5 Light Commercial Vehicles sold by BCA, this year the figure has risen to about 1 in 4 and as reported earlier, if the increasing activity carries on unabated then by 2012 the figure may have jumped to 1 in 3.

