There looks to be a new Mercedes-Benz van on the horizon, and it goes by the name of the ‘Citan’. The name was revealed at the Mercedes-Benz Design Centre in Sindelfingen during a conference on brand competence and city logistics.
It is thought that this funky new name is a combination of the words “city” and “titan”. A powerful name, and clear statement of intent, for what Mercedes hope will boost sales significantly.
Market Share and Confidence
Mercedes are hoping that they will claim around 4-5% of the market share in the small van segment in Europe. This is a segment that has, in recent times, grown to around 700,000 units in Europe. So, if Mercedes can claim 5% of that market, they will see sales of around 35,000 units or so, which is a huge amount by any standards.
The Head of Mercedes-Benz Vans, Volker Mornhinweg, is confident that the Citan will be an overwhelming success. He has been quoted saying: “We will take advantage of the trend toward city vans, which our brand will be able to exploit thanks to its attractively priced vehicles and the high quality of our products and services. Our typical Mercedes-Benz reliability, 24/7 service, and, last but not least, our great brand image are key selling points as far as our commercial customers are concerned.”
When the Citan is launched insurance companies will certainly expect to see an influx of commercial van insurance quotes for the new Mercedes-Benz.
Citan Specifications
The new van will be offered not only as a panel van, but a mini-bus amongst others, and it will also be available in a variety of lengths and weights. It also promises to be very durable and robust and will also offer a large cargo space despite its rather compact dimensions.
The Citan will also offer a range of low-emission, fuel-efficient diesel and gasoline engines and will also include a BlueEFFICIENCY package too. Mercedes-Benz are also planning to release an electric drive version of the van to further add to their range.









