
The problems besetting motor manufacturers in persuading the public to get behind the wheels of the new generation of electric vehicles has been highlighted this week by a report from industry insiders.
Only 1000 cars sold
According to the Society of Motor Manufacturers and Traders (SMMT) the sum total of electric cars sold so far this year is just 1000. The figures are amazingly low when one considers the hype surrounding the launch of the new zero emission vehicles and must come as a big blow to manufacturers who will have anticipated that companies across the UK would by this time be taking fleet insurance out on thousands of the new cars.
Public ignorant about the facts
As it is, the vast majority of the new cars that have been sold are covered by commercial vehicle insurance, and are, therefore, being used by van drivers who use their vans every single day. The public, on the whole, remain to be convinced of the benefits of the green revolution. And according to GFK report, motor manufacturers have only themselves to blame. GFK surveyed over 3,000 car drivers in the UK and found that only 1% of those asked were interested in buying an electric car. It seems that the manufacturers marketing strategy has failed miserably when such a large part of the driving population are ignoring the new technology. The report says most drivers have little idea of the cost, but were amazed when they were told, how long it takes to charge a vehicle and not much idea how far they could travel once it was fully charged.
Costing is the big factor
The creators of the report suggest the public won’t engage with the new vehicles unless they are given more details about the benefits of the cars and how they work. They also suggest entry models should be a lot cheaper, which in truth is really obvious. The cost of a new electric car, even when the Governments £5,000 subsidy, is taken into account is ridiculous. No serious car manufacturers wanting to capture the mass market launches a basic model at a price more associated with top of the range cars, and it is surely this that is holding the public back. Many people will take a chance on a quirky product if it is cheap and cheerful, and really both those words should apply to the cars that manufacturers say will revolutionise our driving habits.




