Nissan has enlisted the help of fifteen HGV trailers in a brand new advertising campaign to promote their new NV400 panel van range to potential business customers. This will be the first advertising campaign for the NV400 since its launch three months ago.
Images of the NV400 panel van have been plastered on the sides of the HGV trailers giving motorists across the UK a steering wheel view of the mobile advertising. The HGV trailer may not move very fast on the roads and motorways of the United Kingdom, but they do have a large amount of advertising space that is on view a lot of hours each day. The trucks will put Nissan’s new van in front of about eighteen million drivers each month. The main focus of the advertising will be on the NV400’s generous load volume.
Francis Bleasdale, Nissan Motor GB’s LCV sales and marketing director, said “The trucks travel daily up and down ten of the country’s main motorways covering 150,000 miles per month, putting Nissan’s new NV400 in front of millions of drivers. What better way to show business users our new NV400 than on the side of a massive HGV. The NV400 is a big van in every sense and we believe this new advertising campaign will get it off to a solid start with British businesses.”
Companies looking to invest in the new NV400 and protecting it with online van insurance can purchase one in either front or rear wheel drive along with a six speed manual or automatic transmission. The NV400 combines comfort with the efficiency needed for the toughest of jobs and with four load lengths and three load heights Nissan are confident that the NV400 will be a van for all occupations.